Solange Cuba

UX - UI Designer

cubasolange23@gmail.com | LINKEDIN | 510-943-9386 | www.solangecuba.com


PERSONAL BRAND STATEMENT

I’m a Graphic designer with five years of experience using technology to help to deliver visuals and graphics to communicate different messages. I specialized in UX/ UI Design because I believe design can make impactful social changes. I have been interested in analyzing human behavior and dissecting the reasoning behind their actions As a designer, I aim to use design to drive sustainable behaviors and good habits and apply my skills to create beneficial transformation operating project development through detailed design thinking, prototyping, and conducting user research. This strong and cross-functional communicator can deliver English and fluent Spanish messages. Drive sustainable behaviors in consumers by leading a customer journey that resonates with the target persona.


SKILLS

  • UX/UI Skills: Card Sorting, User Research, design systems, process flow, wireframes, creativity and innovation, prototyping and visual communication.

Tools: Figma, Adobe creative cloud, Notion, Maze and 


PROJECTS 

UX, UI Designer for Hanai non-profit organization| March 2023 -present 

  • collaborated with the team of designers and developers to bring the client’s ideas of discovering and documenting a woman’s healthcare journey the outcome was an application that provides information and interactive ways to inform the female community about different topics regarding a woman’s healthcare, considering varying literacy levels.

  • I conducted field research, competitive and comparative analyses, created affinity maps, created mid-fi and hi-fi mockups, and built a UI design system (fonts, colors, images). 


UX, UI Designer for Hanai non-profit organization| March 2023 -present 

  • I worked as a researcher on a chatbot feature that integrates into the weather application to provide emotional support and guidance during climate disasters like hurricanes, floods, and wildfires.


UX, UI Designer for CCDC| April 2023 

  • Many people with Individual Taxpayer Identification Numbers (ITIN) seek work opportunities to earn a living. Still, they face challenges in finding a job that offers them flexibility and pays them daily. Many employers require a social security number (SSN) to hire workers, so ITIN holders often face discrimination in the job market. leaves them with limited work options, leading to financial insecurity and a struggle to make ends meet.

  • To address this problem, an application that connects ITIN holders with daily job opportunities matching their skills and preferences can be developed. The app can provide a platform where businesses can post short-term jobs that can be completed in a day or less, and ITIN holders can search for work based on their availability and skills.


UX/UI Designer Fellowship, General Assembly| September - March 2023

  • Created a comprehensive portfolio from user-centric design research to mobile-responsive and desktop web layouts.

  • Created a lo-fi greyscale app concept based on a user’s interest and discovered pain points through user interviews and surveys and competitive and comparative analyses. 

  • Sketched and digitized wireframes into a clickable prototype in Figma.

  • Performed usability testing to improve designs based on user feedback. 

E-commerce Redesign:

  • Conducted independent research of the current websites before cross-analyzing current e-commerce websites through competitive and comparative analyses.

  • Used card sorting to determine navigation options for site mapping.

  • Utilized Figma to bring lo-fi wireframes to mid-fi clickable prototype mockups of newly designed websites and made design iterations based on feedback from usability testing. 

  • Added Feature Team Project – UX Researcher and UI Designer:

  • Collaborated with the team to add a watch counting for the next season's payment to the IRS app.

  • Conducted user research, competitive and comparative analyses, sketches, usability testing, and iterations, and created a mid-fi mockup.


EXPERIENCE

SENIOR GRAPHIC DESIGNER, COALITION ON HOMELESSNESS, 2020-2022

  • Performed as a graphic designer creating visual content to communicate information and messages to a specific audience, including print multimedia platforms. part of my performance was organizing campaigns across platforms and prints to engage with the community.

  •  Collaborated with internal and external teams and stakeholders to provide market strategies.

  • Collaborated at the newspaper as a Digital editor.


SENIOR GRAPHIC DESIGNER, DOBLEGIRO, 2019-2020

  • Initiatives such as advertising campaigns, packaging, product design, and digital media.

  • Collaborating with cross-functional teams, including account managers, copywriters, and other designers, to ensure a consistent brand message across all touch points.

  • Managing multiple projects simultaneously while adhering to strict deadlines.

  • Mentoring and managing junior designers.

JUNIOR GRAPHIC DESIGNER,RADIANTBRAND, 2019-2020

  • Performed as a graphic designer with expertise in adobe suite to create different visuals campaigns in a collaborative team

  • participate in different marketing campaigns for different brands and target audiences

  • development of the brand identity and banners across Downtown Berkeley

  • worked closely with the Art Director and another graphic designer, come closely to brainstorm a different approach to target the goal of the business or the campaign that we worked on. 


EDUCATION

GENERAL ASSEMBLY, UXDIR Flex, September 2022- March 2023

DUOC UC, Graphic Designer & Major, march 2018